With over 15 years of multi-disciplined design under our belt, we offer exceptional User Experience Design expertise. From strategy - to user research - through user-validated prototypes - to finished products we offer our business partners a wide range of professional design services.
Using the latest agile methodologies alongside goal-orientated design, we save our partners from hours of wasted development time (and the embarrassment of wrong design assumptions).
Our professionals have worked with some of the largest companies in Australasia, focusing on design and functionality that supports business requirements alongside user goals. We've even won awards to prove just how much we empathise with customers and stakeholders!
That's exactly where we sit! If a business requirement does not support a users personal needs, sadly the product has failed and the customer is lost to your competition. In order to stand out in an increasingly global marketplace you will need to spend more time with your customers in order to gain competitive advantage. Not a bad thing at all.
After workshops and requirements gathering with stakeholders, as well as customer design validation, we determine the fastest way to get digital products to market. Your business can have ROI much sooner because research has been focused and streamlined to prioritise user goals which work effortlessly alongside business requirements.
One of the best results of product design up-front, is the reduction in development costs. Most innovative startups are implementing UX strategy into leading product development. (Think Vend, Xero or Pushpay - amongst other great Kiwi success stories).
Our award winning UX architects can work with your regular users through research, customer journeys, persona creation and rapid prototyping - to create the ultimate experience for all stakeholders.
UX really is all about the end-user and meeting their personal goals. Time and time again, research has shown - less is more. Users would rather have a product with less features that work well, than an over-bloated product with mediocre functionality. We aim to help busy users take the path of less resistance with our interface design. The best products to quote interaction design guru, Steve Krug, are those "where a user does not have to think!".
There are many disciplines of User Experience Architecture. Although our background comes from Interface Design, this competency is only a part of the process. We have expertise in most areas of user-centred design and are still continuing to grow our repertoire of skills. In fact, we do pretty much every part of product design, except front-end development. (We certainly know some great coders, but prefer to use the right side of our brains!)
We can tailor a User Experience strategy to suit your business requirements. If you can retain existing customers, get more entries in your CRM database, and get the best minimal viable experience to market - quick-smart - that's a win-win for all of us.